Privacy Policy

01Information We Collect

We collect information in three ways: information you provide directly, information collected automatically as you browse, and information from phone calls.

Information You Provide

When you submit a contact form, request a quote, use one of our interactive tools, or message our AI Roof Advisor, you may provide your name, email address, phone number, company or organization name, and details about your commercial property — such as building type, roof size, location, and the issue you are experiencing.

Information Collected Automatically

As you use the site, we and our analytics providers automatically collect browsing data through cookies and similar technologies, including your IP address, browser and device type, pages viewed, time on site, referring website, and the marketing source or campaign that brought you to us (for example, UTM parameters).

Call Recordings

Phone calls placed to numbers displayed on our website may be routed, tracked, and recorded through CallRail for quality assurance, training, and to attribute calls to the marketing source that generated them. By calling a number on this site, you consent to such tracking and recording.

02How We Use Your Information

We use the information we collect to operate our business and serve commercial clients. Specifically, we use it to:

• Respond to your inquiries, questions, and service requests;
• Prepare and provide commercial roofing estimates, assessments, and proposals;
• Improve our website, interactive tools, and overall customer experience;
• Measure the performance of our advertising and attribute leads to their source;
• Send marketing communications about our commercial roofing services, promotions, and updates — which you may opt out of at any time.

We do not sell your personal information. We use it only to serve your needs as a commercial customer and to operate and improve our business.

03Cookies and Tracking

We use cookies, tags, and similar tracking technologies to understand how visitors use our site and to measure our marketing. These include:

• Google Analytics — measures site traffic, page performance, and visitor behavior in aggregate.
• Google Tag Manager — manages the tracking tags that run on our site.
• Google Ads conversion tracking — measures which ads and keywords generate leads so we can improve our advertising.
• CallRail call tracking — assigns tracking phone numbers to attribute calls to their marketing source.
• Server-side tracking — sends conversion and analytics data through our server to improve measurement accuracy and reliability.

Most web browsers let you refuse or delete cookies through their settings. Disabling cookies may affect how some parts of the site function.

04Third-Party Services

We rely on trusted third-party providers to operate our website and serve our clients. Each provider processes data in accordance with its own privacy policy. These include:

• Google Analytics & Google Ads — website analytics and advertising measurement.
• HubSpot — customer relationship management (CRM) for managing inquiries and follow-up.
• Twilio — SMS and text-message communication.
• CallRail — call tracking and recording.
• Vercel — website hosting and content delivery.

We share information with these providers only as needed to deliver our services. We do not sell your personal information to third parties.

Mobile & Text Messaging

Mobile phone numbers and SMS opt-in consent are collected to send and receive text messages related to your inquiries, lead qualification, and estimate communications. Mobile opt-in information and consent are never shared with or sold to third parties or affiliates for their marketing purposes. Message and data rates may apply. You can opt out at any time by replying STOP to any text message, and reply HELP for assistance. For full details, see our SMS / Text Messaging Terms.

05Data Security

We take reasonable measures to protect your information, including SSL/TLS encryption for data transmitted to and from our website, secure databases for stored information, and role-based access controls that limit access to authorized personnel only.

No method of transmission over the internet or electronic storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.

06Your Rights

You have control over your information. At any time, you may:

• Opt out of marketing — unsubscribe using the link in any marketing email, reply STOP to text messages, or contact us directly.
• Access your data — request a copy of the personal information we hold about you.
• Request deletion — ask us to delete or correct your personal information, subject to any records we are required to retain.

To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe.

07Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will revise the effective date shown at the top of this page. We encourage you to review this policy periodically.

08Contact Information

For questions about this Privacy Policy, to exercise your rights, or to update your information, please contact us: